Your Rebel Era (re)starts now
Mascara that behaves so you don't have to.
It's time to stop playing small.
At Catherine B, we’re all about taking your power back and having fun while doing it.
Because makeup is never just makeup.
It’s a portal back to yourself.
And somewhere along the line, we forgot what it felt like to play. We stopped putting makeup on—not for approval or validation or to ‘hide our flaws’—but for the sheer joy of expressing ourselves and having a little fun.
Consider this your permission to play again. To step back into your magic—whether that’s soft and subtle tones or bold and impossible to ignore.
“This mascara helped me reconnect with a part of myself I honestly thought I’d lost.” – Sue
Break the rules without breaking your lashes
At Catherine B, there’s a shade for every version of you—from classic black to playful cosmic purple, electric celestial blue to highlighting white. Our unique natural formula is filled with only the best ingredients, which means that the mascara shifts with you—because some days you want soft & subtle, and others you want to set the world on fire.
A little rebellion in every tube, Catherine B mascara is:
✔ Smudge-proof & long-lasting — it stays put all day and is easy to apply
✔ Easy to remove — washes off with water, no scrubbing or harsh chemicals
✔ Gentle, natural & nourishing — packed with lash-loving organic ingredients
✔ Vegan* & 100% cruelty-free — because beauty should never come at a cost.
(*Pink and magenta contain carmine)
✔ Silicone brush for effortless application — no clumping, no dragging
Made in Melbourne, our mascara is bold, vibrant and effortless chic, designed to match your mood every day.
“I could never wear mascara because I have such sensitive eyes, but I can wear yours. Thank you so much, I’ll definitely be coming back for more.” – Sarah
Does-what-it-says Guarantee
Let’s be real—most mascaras overpromise and underdeliver. So after many years of testing and tweaking, we have created a natural and organic formula that delivers. No panda eyes. No nasty chemicals. Just bold, high-volume, and nourishing for your lashes.
Of course, the nature of handmade is that sometimes our products can be a little quirky. So, if the quality of the product is less than desirable ie: dries out, goes lumpy or doesn’t go on like it used to (within the best before date), we’ll swap it. End of story.
From Our Founder
Browse the shelves and it’s pretty easy to spot that the makeup world is dominated by a few big, mass-produced brands. Not here. Catherine B is produced in small batches, locally in Melbourne (Naarm) with more than a skin-deep commitment to high ethical standards.
Made with the highest quality natural and organic ingredients, each tube is infused with love, creativity and joy—and that’s how we want our customers to feel every time they use our mascara (or any of our products for that matter!).
Hear from Catherine herself on why she wanted to create the ‘holy grail’ of mascaras and how many batches it took her to get it just right.
“Whether it’s a bold pop of colour that’s impossible to ignore, or something more soft and subtle that gives you that quiet, confident knowing—it’s not about what others see. It’s about how you feel.” — Catherine B
Bold one day, badass the next—you decide
Maybe it’s been a while since you did something just for you. Maybe you’re ready to step into your next, bolder version of yourself. Or maybe you’re simply done with playing small.
So let’s make a pact: no more waiting.
No more hiding.
No more shrinking.
This is your moment to be seen, be bold, be completely, unapologetically you.
Whether you’re reclaiming a part of yourself you thought you lost or creating an entirely new version of you, we want our mascara to be a reminder that:
✨ You don’t have to wait for permission
✨ You don’t have to follow the rules
✨ You get to take up space
So go ahead—smudge the rules, not your mascara.