A mascara that behaves, so you don’t have to

For years, women have been taught to dull themselves down—to be ‘just enough’ but never ‘too much’. We’ve been told to blend in, not take up space, to fit into the neat little boxes society has carved out for us. And honestly? We’re over it.

At Catherine B, we’re all about taking the power back and having fun while doing it. Because makeup is never just makeup. It’s a portal back to yourself. And somewhere along the line, we forgot what it felt like to play. We stopped putting makeup on—not for approval or validation or to ‘hide our flaws’—but for the sheer joy of expressing ourselves and having a little fun.

Consider this your permission to play again. To step back into your magic—whether that’s soft and subtle tones or bold and impossible to ignore.

“This mascara helped me reconnect with a part of myself I honestly thought I’d lost.” – Sue

Break the rules without breaking your lashes

At Catherine B, there’s a shade for every version of you—from classic black to playful cosmic purple, electric blue to gold-flecked stardust. Our unique natural formula is filled with only the best ingredients, which means that the mascara shifts with you—because some days you want soft & subtle, and others you want to set the world on fire. A little rebellion in every tube, Catherine B mascara is:

✔ Smudge-proof & long-lasting — it stays put all day and is easy to apply

✔ Easy to remove — washes off with water, no scrubbing or harsh chemicals

✔ Gentle, natural & nourishing — packed with lash-loving organic ingredients

✔ 100% vegan & cruelty-free — because beauty should never come at a cost

✔ Silicone brush for effortless application — no clumping, no dragging

Made in Melbourne, our mascara is bold, vibrant and effortless chic, designed to match your mood every day.